Milano Design Award 2013 goes to Moroso’s “The Revolving Room”

Patricia Urquiola’s installation “The Revolving Room” at Moroso’s Milan Showroom  in via Pontaccio, has won the Milano Design Award 2013 for “Best Exhibition Project” as part of the design week which takes over the city every year and of which the Salone Internazionale del Mobile (International Furniture Fair) is a key element. “The Revolving Room” couldn’t be more aptly named: a series of panels revolve around the room to reveal the new collection designed for Kvadrat, creating “a space within the space”. The panels alternate with different brightly coloured upholstery fabrics, which also figure three-dimensional patterns of items of furniture and furnishings taken from Moroso collections in a style which is reminiscent of wireframe images. While the images initially appear to be abstract they are based on specific design elements of the selected pieces. The slow, repetitive, cyclical movement of the panels means that the space is constantly changing in time to a “revolving music”. Elita, in collaboration with La Repubblica, IED, Future Concept Lab, and various locally based representatives, formed a jury to decide the 16 best projects on display and Moroso’s room came out on top